logo designs, Web site creation, USPs, and target audience analyses. But then, when it’s time to bring their message to the public, it all falls apart.
Case in point: a local technical college in my town has recently begun to run a television campaign. This institution previously had an image of providing cutting-edge training on technically based vocations. They have spent the last several years touting how high-tech their facilities are, and how leading edge https://hamiradio.co.jp/
their curriculums are. That’s why I can’t image what happened during the production of this ad.
The background music is slow and rather classical. The pictures are of smiling students carrying books, and of one of the oldest buildings on the campus. The copy did do its job. The copy mentioned how the workplace was changing and becoming more advanced day-by-day. It talked about how even the simplest of jobs now require at least some technological “know-how.” But the clash between the copy and the imagery was painfully obvious.
What would I have done differently? I would have chosen each element with the express purpose of supporting the brand. The music would have been more upbeat and modern. The images would have been of students working at computers, or in engineering labs. The closing shot would not have been one of the oldest, stodgiest building on campus, but of the new stucco and glass building t
